About us

Farias Surf & Sport has long been an island tradition for over 40 years on our coastal community of LBI, and Five 0 Six Surf Boutique is the newest addition to the Farias family of stores. As the granddaughter of Vince and Michele Farias, who started Farias Surf & Sport, Sarah has taken her love of the family business and retail, and combined it with her passion of women’s clothing, swimwear and other unique finds. Her eye for style, her love for interacting with people, and her business background and retail experience are the perfect blend for Five 0 Six.
 
With salty hair and sandy toes, Five 0 Six embraces style inspired by our surroundings here on the coast. And with three generations of women of the Farias family helping to shape this unique boutique, you’ll find a little bit of something for everyone at Five 0 Six Boutique!
 
A curated selection of the best clothing and swimwear brands you can find on the Jersey Shore, plus a selection of local art & jewelry too! Carrying brands such as Stone Fox Swim, L-Space, Beach Riot, Amuse Society, Elan, O'Neill, Rhythm, Carve Designs, Lulu-B, Tommy Bahama, and so much more!